All OMP Research services and projects are customized to address the client's business needs and to facilitate informed and actionable strategic and operational decision-making. Previous projects have focused on the following business needs:
|
Marketing and Sales
- Customer and partner loyalty
- Competitor research and analysis
- User-oriented product design
- Product pricing and re-pricing
- Sales effectiveness and win/loss analysis
- Lost customer evaluations: marketing, service, and operations support factors
- Evaluation of messaging, expectation-setting, and customer buying criteria
|
Customer Service and Support Satisfaction
- Customer support effectiveness
- Emerging support needs-identification and analysis
- Team/representative satisfaction and issue resolution
- Competitor support benchmarking
|
|